Aceptación y confianza de Bitcoin en México: una investigación empírica

Palabras clave: Aceptación, Bitcoin, Criptomonedas, Confianza, UTAUT2

Resumen

El Bitcoin forma parte de las llamadas criptomonedas y puede definirse como un sistema de pagos electrónico público y descentralizado universal, basado en la tecnología de Blockchain. El problema que enfrenta es la confianza en su uso; por lo tanto, el objetivo de la presente investigación es analizar los factores que influyen la adopción y uso de Bitcoin en México. Para ello, se utiliza el modelo UTAUT2 integrado con la variable de confianza. El modelo fue probado empíricamente mediante la aplicación de una encuesta de 106 cuestionarios, bajo el método de mínimos cuadrados parciales, con modelos de ecuaciones estructurales (PLS-SEM). Los principales resultados indican que la expectativa de rendimiento, la motivación hedonista, el hábito y su descentralización, son los principales factores que influyen en la confianza para la adopción y uso de Bitcoin. Los resultados ilustran a las empresas y cualquier interesado sobre las ventajas del uso de Bitcoin.

Biografía del autor

Carlos Roberto López Zambrano, Centro de Investigación en Alimentación y Desarrollo (CIAD)

Carlos Roberto López Zambrano. Licenciado en Derecho, 2008, por la Universidad de Sonora y Maestro en Comercio Exterior y Aduanas, 2015, Universidad de Sonora. Estudiante de Doctorado en Desarrollo Regional en el Centro de Investigación en Alimentación y Desarrollo, CIAD, de Hermosillo, Sonora, México. Actualmente docente de tiempo parcial en el programa de Administración y Comercio en la Universidad Tec Milenio Campus Hermosillo, México.

Mario Camberos Castro, Centro de Investigación en Alimentación y Desarrollo (CIAD)

Mario Camberos Castro. Es Licenciado en Economía por la Universidad de Guadalajara. Cuenta con una Maestría en Ciencias Económicas por la Universidad Nacional Autónoma de México. Es Doctor en Ciencias Económicas por la Universidad Autónoma de Baja California. Es profesor investigador emérito del Centro de Investigación en Alimentación y Desarrollo. Actualmente es Investigador Titular del Departamento de Economía, Coordinación de Desarrollo Regional, Hermosillo del Centro de Investigación en Alimentación y Desarrollo, CIAD. Imparte las materias de Macroeconomía y Modelos de Desarrollo en México, Métodos y Técnicas de Medición de la Pobreza, Filosofía de la ciencia, Crecimiento y Desigualdad

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Publicado
2020-12-31
Cómo citar
López Zambrano, C., & Camberos Castro, M. (2020). Aceptación y confianza de Bitcoin en México: una investigación empírica. Entre Ciencia E Ingeniería, 14(28), 16-25. https://doi.org/10.31908/19098367.2011
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