Enterpreneurship and Leadership

Authors

  • Medardo Vargas Zárate

Keywords:

Rationality, Credibility, Confidence, Enterprising.

Abstract

This article examines entrepreneurial leadership from two perspectives. The first is from outside the organization, aimed at responding to customers' and markets' needs in order to create added value and to gain competitive advantages. The second perspective is from inside the organization, seeking to explore the entrepreneur's endogenous factors in which values and practices must acquire priority to give meaning to the workforce, generate trust through empowerment, obtain personal credibility, ensure equilibrium between rationality and intuition, and administer a life project oriented toward community service.

Author Biography

  • Medardo Vargas Zárate

    Docente de la Universidad Santo Tomás, Facultad Administración de Empresas – Tunja. Administrador de Empresas, Especialista en Gestión de Calidad.

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Published

2021-01-18

Issue

Section

Temas Generales