INSTITUTIONAL COMMUNICATION STRATEGY TO MANAGE UNCERTAINTY IN ORGANIZATIONAL PROCESSES

Authors

  • Orlando Rodríguez García

Keywords:

Uncertainty management, Institutional communication, Institutionalism, Organizational communication.

Abstract

This research paper links the informational theory of uncertainty management (Brashers, 2001) to Institutional Communication (Lammers & Barbour, 2006), as a strategy to increase the efficiency of communication channels. The institutional approach allows organizations to develop confidence on stakeholders, by increasing organizational transparency, and reducing communication barriers

Author Biography

  • Orlando Rodríguez García

    Master of Arts in Global Political Economy. Researcher at Universidad Católica de Pereira.

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Published

2020-12-27

Issue

Núm. 92 (Jul. - Dic., 2012)

Section

Temas Generales