Integrating Business Values the Legality, Morality, and Social Responsibility of Motorola
Resumen
Este artículo muestra como integra Motorola sus valores de negocios (Normas legales, valores morales y responsabilidad social) para mantener una posición respetable en el mercado y en la sociedad. Los valores legales de Motorola van más allá de los requerimientos de la ley de regulación de comunicaciones de 1996; sus valores morales se establecieron siguiendo un estricto código de gobierno corporativo que proyecta sus intereses siendo respetuoso de las reglas sociales y va más allá de un simple contacto con la comunidad, mediante grandes contribuciones a programas de educación, ciencia y tecnología.
Además de revisar los valores de negocios, hay que recordar la importancia que tiene para Motorola, en esta era de cambios rápidos y creciente competencia, seguir impactando con la observancia correcta de la ley y con la responsabilidad social y moral, mientras se busca la competitividad y seguir generando beneficios para los accionistas. Descriptores Organización Motorola, valores, responsabilidad social, ética, posicionamiento.
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Citas
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