Integrating Business Values the Legality, Morality, and Social Responsibility of Motorola

  • Miguel J. Orta J.D
  • Rachelle Alvirez
  • Gabriel Alvarez
  • Enrique Millan-Mejia
Palabras clave: Organización Motorola, valores, responsabilidad social, ética, posicionamiento.

Resumen

Este artículo muestra como integra Motorola sus valores de negocios (Normas legales, valores morales y responsabilidad social) para mantener una posición respetable en el mercado y en la sociedad. Los valores legales de Motorola van más allá de los requerimientos de la ley de regulación de comunicaciones de 1996; sus valores morales se establecieron siguiendo un estricto código de gobierno corporativo que proyecta sus intereses siendo respetuoso de las reglas sociales y va más allá de un simple contacto con la comunidad, mediante grandes contribuciones a programas de educación, ciencia y tecnología.

Además de revisar los valores de negocios, hay que recordar la importancia que tiene para Motorola, en esta era de cambios rápidos y creciente competencia, seguir impactando con la observancia correcta de la ley y con la responsabilidad social y moral, mientras se busca la competitividad y seguir generando beneficios para los accionistas. Descriptores Organización Motorola, valores, responsabilidad social, ética, posicionamiento.

Biografía del autor

Miguel J. Orta J.D

Bachelor of Arts in Business Communication, Florida State University. Juris Doctor, Duke University,
Master of International Business, Nova Southeastern University. Adjunct Professor of the H.Wayne
Huizenga School of Business and Entrepreneurship, Nova Southeastern University. Fort Lauderdale,
Fl. USA.

Rachelle Alvirez

MBA Graduates, MB4 Group. December, 2004. Nova Southeastern University. Fort Lauderdale, Fl.
USA

Gabriel Alvarez

MBA Graduates, MB4 Group. December, 2004. Nova Southeastern University. Fort Lauderdale, Fl. USA

Enrique Millan-Mejia

MBA Graduates, MB4 Group. December, 2004. Nova Southeastern University. Fort Lauderdale, Fl.
USA

Citas

$4.26 billion judgment for Motorola credit stayed pending appeal. (2003). Mealey's. Retrieved on March 1, 2004 from http://www.mealeys.com/stories_int.html#1

Business ethics recognitions. (2004). Retrieved on March 1, 2004 from www.socialfunds.com

Collins, J. & Porras, J. (1994). Built to last. Harper Business Essentials, New York.

Company profile (Motorola). (2004). Hoovers. Retrieved on March 1, 2004 from http://cobrands.hoovers.com/global/cobrands/proquest/factsh eet.xhtml?COID=41416

Encyclopedia of American industries. (2001). Retrieved on February 29, 2004 from Lexis-Nexis Data base http://0galenet.galegroup.com.novacat.nova.edu/servlet/BCR C?vrsn=2.0&locID=novaseu_main&srchtp=glbc&cc=1&i Type=sic&ste=82&mode=i&tab=256&tbst=tsIS&cind=36 61+-+Telephone+And+Telegraph+Apparatus&ccmp= Motorola+Inc.&mst=Motorola&n=25&bConts=13311)

Ethics & code of business conduct. (2004). Retrieved on February 29, 2004 http://www.motorola.com/content/0,,75- 107,00.html

Feder, B. (2003). Motorola picks an outsider to be its chief executive. The New York Times. Retrieved on March 1, 2004 from Lexis-Nexis Database http://0galenet.galegroup.com.novacat.nova.edu/servlet/BCR C?vrsn=2.0&locID=novaseu_main&srchtp=glbc&cc=1&c =12&mode=c&ste=72&tpc=Strategy+%26amp%3B+Plan ning&tbst=tsCM&tab=2&ccmp=Motorola+Inc.&mst=M otorola&n=25&docNum=A111336985&bConts=13311

Gale Group. (2004). Motorola now uses price masking. Retrieved from Infotrac Database on March1, 2004 http://0galenet.galegroup.com.novacat.nova.edu/servlet/BCR C?vrsn2.0&locID=novaseu_main&srchtp=glbc&cc=1&c= 10&mode=c&ste=72&tpc=Sales+%26amp%3B+Marketin g&tbst=tsCM&tab=2&ccmp=Motorola+Inc.&mst=Moto rola&n=25&docNum=A110810891&bConts=13311

Internet philosophy encyclopedia. (2001). Retrieved on March 1, 2004 from http://www.utm.edu/research/iep/r/ruleutil.htm

Interpol honors Motorola for its services to the international law enforcement community. (2003). News wire European. Retrieved on March 1, 2004 from Lexis-Nexis Data Base http://0web.lexisnexis.com.novacat.nova.edu/universe/document? _m=a1ad5610434f42c0a37ed8692dc8b005&_docnum=1&wchp =dGLbVzbzSkVA&_md5=a76cdc3b7661b188b12fe086f7132dfb

Lucent Technologies web page. (2004). Retrieved on February 29, 2004 from http://www.lucent.com/corpinfo/

McAdams, Tony. (2004). Law, business, and society. 7th Ed. McGraw-Hill/Irwin, New York.

Money-CNN.com. (2004). Retrieved on February 29, 2004 from http://money.cnn.com/2004/03/02/news/economy/jobs_bill.reut/

Motorola, Inc. (2004). International directory of company histories, Vol. 34. St. James Press, 2000. Reproduced in Business and Company Resource Center. Farmington, Mic: Gale Group. 2004. Retrieved on February 29, 2004 from http://0-galegroup.com.novacat.edu:80/servlet/BCRC

Motorola webpage. (2004). Retrieved on February 29, 2004 from http://www.motorola.com/content/0,,115-110,00.html and http://www.motorola.com/products

Op cit. (2004). Retrieved on February 29, 2004 from http://www.motorola.com/

Procter & Gamble heads list of 100 best corporate citizens. (2001). Retrieved on February 29, 2004 from http://www.socialfunds.com/news/article.cgi/535.html

Saint James Press. (2002). International directory of companies. Retrieved on February 29, 2004 from Infotrac Database Http://0 galenet.galegroup.com.novacat.nova.edu/servlet/ BCRC?vrsn=2.0&locID=novaseu_main&srchtp=glbc&cc =1&c=1&mode=c&ste=73&tbst=tsCM&tab=4&ccmp= Motorola+Inc.&mst=Motorola&n=25&bConts=13311

Sinnet, 2003 Sinnet, W (2003). Internal control's it matters. The Financial Executive. Retrieved on March 9, 2004 from ABI Global database http://0proquest.umi.com.novacat.nova.edu/pqdweb?index= 1&did=000000370176651&SrchMode=1&sid=3&Fmt=4& VInst=PROD&VType=PQD&RQT=309&VName=PQD &TS=1078872783&clientId=17038

Yahoo finance web page. (2004). Retrieved on March 6, from http://biz.yahoo.com/rc/040303/tech_outsource_1.html

Publicado
2019-08-17
Sección
Artículos